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The Group forayed into Agri business in the year 2006. The company acquires waste lands/semi-arid/fallow lands to raise Medicinal & Aromatic plantations using modern technology. The yield is primarily used to meet the company's captive requirements of ingredients in food products. The Company has successfully regenerated one of the endangered forest species, 'Sandalwood' in Central India and has established the largest Sandalwood plantation as an Agro-forestry model in India. The Group is the first to cultivate horticultural crops as ‘HOST CROP’ of Sandalwood in non-conventional regions of Madhya Pradesh and is focusing on water harvesting & conservation to raise the water-table in the area.