Home  /  About Us  /  Overview

Overview

The Dharampal Satyapal Group, is a rapidly growing, multi-diversified conglomerate with presence in diverse industry sectors.The Group has focused on growth & diversification with an undeterred belief in high standard product, reliability and transparency. The product portfolio of DS Group has evolved magnificently over the years and today, it has a strong presence in high growth sectors such as F&B which includes Spices and Beverages, Confectionary, Dairy, Mouth Fresheners, Hospitality, Tobacco, Packaging and Agri business.

Founded in the year 1929, DS Group has remained committed towards creating premium quality products and has been credited with several breakthrough innovations for close to nine decades. The product range of the Group has evolved magnificently over the years and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction.

Overview

The Dharampal Satyapal Group is a rapidly growing, multi-diversified conglomerate with presence in diverse industry sectors. The Group has focused on growth & diversification with an undeterred belief in high standard product, reliability and transparency. The product portfolio of DS Group has evolved magnificently over the years and today, it has a strong presence in high growth sectors such as F&B which includes Spices and Beverages, Confectionary, Dairy, Mouth Fresheners; Hospitality; Tobacco; Packaging and Agri business.

Founded in the year 1929, DS Group has remained committed towards creating premium quality products and has been credited with several breakthrough innovations for close to nine decades. The product range of the Group has evolved magnificently over the years and its undeterred pursuit for ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction.

The DS Group has 19 manufacturing units, 7 agri sites and 19  depots spread across Delhi, NOIDA, Haryana, Rajasthan, Himachal Pradesh, Assam and Tripura. From an assorted range of F&B products to idyllic hospitality ventures to splendid manufacturing units of Flexi Packaging; the legacy of DS Group has indeed come full circle with the success of all its diverse endeavors.

The DS Group has established and maintained its market leadership in the chewing tobacco segment with brands like ‘BABA’ and ‘Tulsi’. The Group got into the mouth freshener category with ‘Tansen’, which was later expanded by adding ‘Rajnigandha’ - world’s largest selling premium Pan Masala and ‘BABA supari’ to the portfolio. Today these brands have become the preferred choice of connoisseurs around the world. Rajnigandha further extended the product offering by adding ‘Rajnigandha Clove’, the clove flavoured pan masala and ‘Rajnigandha Saffron’.  ‘BABA Black Supari’ is the recent addition to the Mouth Freshener portfolio.

‘Pass-Pass Chingles’ marked the Group’s entry into confectionary business. The brand Pass Pass was repositioned to encompass a broader portfolio of pioneering products in Confectionary business. From traditional natural  mouth fresheners to the fun-filled mini chewing gums ‘Chingles’, DS confections offer the choicest innovative flavours for all age groups. ‘Chingles Maxi’, the bigger version of Chingles is a longer lasting refreshing gum. ‘Pulse’, the Kachcha Aam flavoured candy with a tangy twist, marked the Group’s foray into the hard boiled candy segment followed by Guava, Orange, Pineapple and Litchi flavours. ‘FRU’, the soft chew fruit jelly in seven different flavours further augmented the confectionary basket. ‘Rajnigandha Pearls,’ the saffron blended, silver coated cardamom seeds   and ‘BABA elaichi’ that are blended with special flavours & spices, to give an unique and exotic taste, also form a part of the product offering in the confectionary business. ‘Tulsi Royal Khajoor Plus’ is the latest offering under the category.

‘Catch’ is recognized as one of the premium F&B brands of the country today, has a wide range of spices and beverage in its portfolio. ‘Catch’ pepper and salt marked its debut in the free flowing table top dispenser category in 1987 and remains leader in this segment. The spices are popular for their exquisite flavors and tantalizing aromas. The USP of these spices is the unique Low Temperature Grinding (LTG) technology that prevents the evaporation of volatile & delicate oils from spices. This gives the consumer the benefit of spices that retain their original aroma giving a wholesome, authentic flavor to the food. The raw materials for Catch spices are procured from the source locations and no “fillers” are used while grinding, hence the spices are available in purest and highest potency.  The complete assortment comprises a variety of sprinklers & grinders and a diverse range of whole, ground and blended spices. 

‘Catch’ water is the nation’s first ever ‘Natural Spring Water’ bottled at the source in Himalayas. The wide range of beverages made from the 'Catch Natural Spring Water' is available under the Catch umbrella.   'Catch Clear Flavored Spring Water', made by blending natural fruit flavors with sparkling spring water is caffeine and calorie free, thus favorites of health-conscious consumers. The range is followed by 'Catch Club Soda', ‘Catch Tonic Water’ is India's first zero calorie Tonic Water, ‘Catch Ginger Ale’, ‘Catch Jira Digestive’, ‘Catch Shikanji Masala’, ‘Catch Sprint Up’ and wide range of flavours under the ‘Catch Juice Beverage’.

Electronically beaten silver and gold leaves were introduced for the first time in India by the Group. Hygienically produced and 100% vegetarian, ‘Catch’ leaves are available in booklet of 8 different sizes, packed in airtight pouches to avoid any environmental corrosion.

The Group has made a significant progress in the Hospitality arena in the last few years. DS made its debut in the rapidly growing hospitality sector with ‘The Manu Maharani’, way back in 2000; which is a super deluxe property in Nainital epitomizing impeccable service and premium facilities.  The resort at Jim Corbett, ‘Namah’ is already one of the favorites of the discerning traveler. The Group launched the first five star hotel of the North East region, Hotel ‘Radisson Blu’,   at Guwahati.  A business hotel, ‘Crowne Plaza’ at Jaipur also opened its doors three years back. Going forward with its plans, the Group has acquired the Kolkata Airport Hotel property where a budget hotel is under construction. In addition to the above ventures, land has also been acquired in other cities with plans to set up hotels and resorts in future.

Packaging is another area of diversification for the Group. An eco friendly revolutionary packaging plant to make rigid biodegradable cans was set up in India in 2001, in association with Canpac – a leading Switzerland based packaging major. This eco-friendly packaging material is light weight and corrosion free; and is used for packaging in the food industry.

Another ultra modern Flexible Packaging Unit in Assam manufactures laminates and pouches used for packaging consumer products like snacks, soaps, shampoos, etc. The plant was set up in 2007 and has an installed capacity of 4800MT annually. 

The DS Group forayed into the Agri business in 2006 by acquiring waste, semi-arid and fallow lands in Madhya Pradesh and grows medicinal & aromatic plantations using modern technology. The Company has successfully regenerated one of the endangered forest species, ‘Sandalwood’ in Central India and has established the largest Sandalwood plantation as an Agro-forestry model in India. DS is also the first to successfully cultivate horticultural crops in the non-conventional regions of Madhya Pradesh. The Company is focusing on water harvesting & conservation to raise the water-table in the area. Further, it has ventured into Hydroponics; a revolutionary method of farming that uses less water and no soil.  This Green House technology provides a controlled and favourable environment for crops to grow and give a high yield in all the seasons. Flowers like Jasmine and Rose for captive use are being cultivated by using this innovative method of farming at hi-tech green house facilities in the National Capital Region. The hydroponic technology from Netherland is used to grow high-quality, healthy and tasty fruits and vegetables in a natural way, under the brand - Nature's Miracle – India's latest brand of farm fresh fruits and vegetables.

Taking forward its strategic expansion in the Infrastructure sector and comprehending the potential of the Cement industry, the Group is setting up a Cement plant at the Khliehriat sub division of District Jaintia Hills in Meghalaya. The capacity of the upcoming plant will be approximately 1 million tons per annum.  In addition to this, the Group is setting up a 240 MW Thermal Power Plant in Meghalaya.

The DS Group’s Dairy Plant spread over an area of 10.2 acres has a capacity to handle approximately 6 lakh liters of milk per day. The Plant conforms to the highest hygiene standards. The DS Dairy Plant has premium, quality and process certifications such as FSSC: 22000:2013, EIA approved by Ministry for Milk and Milk products, Agmark, BIS Certification, FSSAI License, etc. A second plant was acquired and made operational in Udaipur Rajasthan. This plant has a capacity to process up to 2 lakh litres of milk per day.  Sold under the brand ‘Ksheer’, the current product basket contains UHT Milk, Cow & Desi Ghee, Fresh Milk, Chaach, Dahi, Paneer, Khoya, Flavoured milk, Dairy Whitener & Creamer.

Moving beyond business, the DS Group constantly nurtures its responsibility as a committed corporate citizen by regarding Corporate Social Responsibility as an integral part of its Business Objectives. DS Group believes in building sustainable communities that are economically, environmentally and socially healthy and resilient.   Water Conservation is the main stay of CSR initiatives of the Group. Livelihood Enhancement and Community Development for long term and sustainable impact all over the country are the other areas of CSR intervention.

The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.